URU is powered by ID3 technology, another innovation from GB Group

Welcome to URU™

As consumer fears about identity theft continue to grow, public and private organisations are caught between a rock and a hard place! On the one hand, organisations need to protect themselves against money laundering, fraud and other financial crime - and demonstrate full compliance with ever tighter regulatory requirements; on the other hand, customers require more and more "on demand" services, secure in the knowledge that if they cannot get the service they want from one provider, the competition is only a click away.

Powered by GB's award winning technology, ID3®, URU helps businesses in the UK sign-up new customers faster and more effectively than any other ID verification solution on the market. It offers a robust solution for age verification and identity verification of UK citizens, providing clients with peace of mind - and an instant customer sign-up facility to drive through maximum revenues.

To find out more how URU can help your business please click here.

GB News

GB Group wins top gaming Award for ‘Best Fraud and Compliance Solution of the Year’

GB Group (GB) the leading Global Identity Management business, is delighted to announce it has won ‘Best Fraud and Compliance Solution of the Year’ at the EGR Awards, for its market leading ID verification and anti fraud solution, powered by ID3® technology.

Serving over 65% of the key industry merchants, this award is recognition by the gaming industry of GB’s long standing ability to bring innovative solutions to their market space, aiding them in the fight against fraud and allowing them to comply with regulation.

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Fraud Managment Solutions

URU’s Fraud Management Solutions* are a unique set of new features within URU, which provide the ability to check a customer’s application details, core identity attributes, physical location and even the ID of the device being used across various sources.

Predominantly intended to increase revenues and support fraud reduction across all areas of the business, your customer’s identity can be cross referenced against a number of centrally managed data sources containing evidence of known or suspicious fraud – across the globe.

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GB's Professional Services

GB offers an extensive range of support services to ensure our clients always gain the maximum value from our electronic identity verification (eIDV) products. Whether they use URU to verify the identity of UK citizens or ID3 Check for international ID verification, there is a support service that will help our clients to reduce operational cost, achieve compliance in their industry, maximise match rates for genuine customers while leaving the fraudsters behind - across the globe.

“We constantly try to increase our conversion rates without compromising on the accuracy and integrity of checks. By engaging with GB’s Professional Services Team our verification costs are now cheaper per head and our conversion rate is higher.” Chief Operating Officer, Probability

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