As consumer fears about identity theft continue to grow, public and private organisations are caught between a rock and a hard place! On the one hand, organisations need to protect themselves against money laundering, fraud and other financial crime - and demonstrate full compliance with ever tighter regulatory requirements; on the other hand, customers require more and more "on demand" services, secure in the knowledge that if they cannot get the service they want from one provider, the competition is only a click away.
Powered by GB's award winning technology, ID3®, URU helps businesses in the UK sign-up new customers faster and more effectively than any other ID verification solution on the market. It offers a robust solution for age verification and identity verification of UK citizens, providing clients with peace of mind - and an instant customer sign-up facility to drive through maximum revenues.
To find out more how URU can help your business please click here.
GB is constantly developing and improving its products and services to deliver the most innovative applications to its clients.
GB’s latest innovation to its leading verification product URU is Collaborative Intelligence, which harnesses the power of collaborative working across organisations to help clients to increase revenues and reduce fraud otherwise not realised by working in isolation.
GB offers an extensive range of support services to ensure our clients always gain the maximum value from our electronic identity verification (eIDV) products. Whether they use URU to verify the identity of UK citizens or ID3 Check for international ID verification, there is a support service that will help our clients to reduce operational cost, achieve compliance in their industry, maximise match rates for genuine customers while leaving the fraudsters behind - across the globe.
“We constantly try to increase our conversion rates without compromising on the accuracy and integrity of checks. By engaging with GB’s Professional Services Team our verification costs are now cheaper per head and our conversion rate is higher.” Chief Operating Officer, Probability
PartyGaming is the world’s leading listed online gaming business, with over 1,200 employees at its Gibraltar head office and with customers throughout the world. It offers a variety of games through its integrated PartyGaming-branded platform and through a number of secondary brands and alliances with blue-chip companies. Responsible gaming and accurately managing players’ identities, especially their age, is a critical part of PartyGaming’s strategy.
GB helped PartyGaming to maximises customer acquisition and promotes responsible gaming with GB’s identity management tools.