Welcome to URU™

As consumer fears about identity theft continue to grow, public and private organisations are caught between a rock and a hard place! On the one hand, organisations need to protect themselves against money laundering, fraud and other financial crime - and demonstrate full compliance with ever tighter regulatory requirements; on the other hand, customers require more and more "on demand" services, secure in the knowledge that if they cannot get the service they want from one provider, the competition is only a click away.

Powered by GB's award winning technology, ID3®, URU helps businesses in the UK sign-up new customers faster and more effectively than any other ID verification solution on the market. It offers a robust solution for age verification and identity verification of UK citizens, providing clients with peace of mind - and an instant customer sign-up facility to drive through maximum revenues. 

Retail

Retail

GB Group’s award winning ID verification technology, ID3®, lets retailers verify instantly if a new customer really is who he says he is and if the card he is using is really his… ID3 powers the world’s most comprehensive ID verification service.

Our market leading online ID verification solutions – URU and ID3 Check – confirm if the data you have been given by a customer (name, address, card details, even ID documents such as a passport) matches that held on externally held data sources.

Using webservices technology means your customer’s identity can be confirmed in under one second – less time than it takes to refresh a web page on an online shopping site.

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Age Verification

Age Verification

Retailers Fail to Prevent Internet Teenage Kicks
Lack of age verification means 13-17 year olds increasingly free To buy inappropriate material online

Research reveals:

  • Nearly half (48%) of teenage boys under 18 have tried to buy adult DVDs or violent video games online in the past year...and over three quarters of these were successful
  • One in 20 (5%) 14 year olds have successfully purchased alcohol online
  • A similar number of 15 year olds have been able to buy dangerous objects online such as knives

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Customer Feedback

Customer Feedback

"Since implementing URU and ID3 Check we have reduced our customer account opening times significantly. In addition, match rates are so good that the volume of people who need to produce additional proof of identification has fallen.


As well as providing us with the identity verification framework we need now, GB’s services can be used in those territories where we intend to expand - including countries that may become regulated under their respective anti-money laundering and counter-terrorism regimes."

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Resources