At Virgin Games, it’s our ambition to deliver a service that is not only great fun and extremely safe but that also delivers the best possible value and customer service to our players. That’s why we take both our regulatory obligations and our commitment to responsible gaming quite so seriously.
A key part of this is our ability to run a top class identity verification service. The criteria for this were security and integrity, speed and reliability of service and a deep understanding of the wider challenges being faced by the Gaming Industry, as well as commercial value and a dedicated support team. After an exhaustive search, we identified the GB Group as our optimum provider. Firstly, they met all our requirements. Secondly, their desire to work with us to provide a premium service and to develop new products and tools to minimise risk and increase security still further convinced us that they were a partner for the long term.
We are extremely pleased to be working with GB Group at this important juncture of Virgin Games’ history, as we move toward becoming a fully-fledged operator. We feel that we, and, more importantly, our players, are in very safe hands.” CEO, Virgin Games Guernsey
“Identity verification is an essential element of the customer registration process so we are delighted to be working with GB Group to offer our users this invaluable new service. By accurately verifying client details against a number of databases, intermediaries can be more confident than ever before that the individual is who they claim to be.
Alongside this peace of mind, using the electronic ID checking facility will also reduce the need for paper copies of forms, along with driving licences, passports or utility bills to be stored onsite or posted to providers - proving a time and money-saving resource for all.”
"We take our responsibilities as a prepaid card issuer very seriously. ID3 technology helps us future-proof our strategy for growth, by offering a consistent and robust approach to KYC.
We chose the URU™ application for our UK business because it is so intuitive and user-friendly. It offers 24/7 availability - allowing us to sign up new customers quickly at any time of day or night - and it offers an online audit trail."
"GB Group’s URU and ID3 Check services strike the perfect balance between risk prevention, compliance and commercial viability. Ours is a business of immediacy - the currency market changes within seconds. We need to be able to process over 4,000 instant requests from new customers every month using technology that is easy to use and which accurately identifies people quickly so that we can reduce the need to request additional identification paperwork.
Since implementing URU and ID3 Check we have reduced our customer account opening times significantly. In addition, match rates are so good that the volume of people who need to produce additional proof of identification has fallen.
As well as providing us with the identity verification framework we need now, GB’s services can be used in those territories where we intend to expand - including countries that may become regulated under their respective anti-money laundering and counter-terrorism regimes."
"We are already working with GB because of their diligence in extending basic social responsibility standards beyond that which operators are simply required to implement. Their technology safeguards against the risks of problem or underage gambling whilst supporting the business' objectives of becoming a truly global brand."
"We support the need for a uniform approach to social responsibility. Our industry is already very well governed by a strict system of self-regulation. By joining forces across the sector, we can offer a great innovation which will make a significant difference to those seeking help with problem gambling."
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"All our technology platform and service partners are proven leaders in their fields, and GB's expertise in age and identity related verification issues, particularly in the telecommunications market, means we have total confidence in this critical starting point of our customer life cycle process. The quality of the verification process from GB satisfies large part of the requirements in the UK and internationally." (Blyk)
"By thoroughly checking personal information through the URU application, there has been a staggering 22% increase in fraud detection on last year’s figures."
"We chose GB as they had a proven track record of success in the area of global identity verification. Even when we trialed the URU service we saw that it could increase our fraud detection rates. Ultimately, we want to offer our customers a quick, efficient and effective experience of our business. While we can not stop a consumer's identity from being stolen, we can absolutely make sure that that identity can not be used within our business. URU does just that for us - it offers us the best possible tools to protect our customers and their personal information from abuse."
“By thoroughly checking personal information through URU within LetsUConnect, we have significantly reduced the risk of allowing stolen or false identities to be used within the business - there has been a staggering 22% increase in fraud detection on last year's figures.”
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“We selected GB as our partner after careful examination of other leading eIDV companies. They offered the most appropriate eIDV solution and are already used by many Prepaid Card issuers and issuing banks for KYC purposes.
Having solid eIDV from GB ensures maximum customer acquisition, backed up by good quality of data from several countries not just the UK”
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“The biggest differentiator between GB’s service and other identity verification providers that we spoke with is its robustness. Essentially, it does not rely on a credit check to confirm identity. Instead, it references many different databases containing information on millions of individuals and only then authenticates the customer – thankfully, this all happens at lightning speed.The system is available 24/7 online so is helping us to sign up new customers quickly without having to put them through a fairly obtrusive and unfriendly manual checking process – a process itself that is fraught with risk. URU also gives us an essential audit trail, which helps us meet our compliance requirements of being able to prove that we have performed a full KYC check.”
“Prior to working with GB Group, our customer verification process involved a great deal of time and effort - not to mention paperwork. Origen has approximately 150 consultants operating across the country - often seeing client’s in their own home. Photocopying documents and validating information was logistically difficult and often awkward for our clients. We looked at various solutions and chose URU from GB for the speed and accuracy of its ID checking service. Since we first piloted URU in December 2006, we have seen a massive improvement in the speed and efficiency of our customer application processes - which ultimately means more sales into the business and less intrusion for our clients.”
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"As growth in the prepaid arena continues at an unprecedented rate, and as the opportunities for new markets, customer segments and applications for prepaid card use emerge, it is absolutely vital that operators can depend on rapid but vigorous ID verification technology to meet with stringent KYC compliance measures. GB’s URU and ID3Check applications are key to helping us verify the identities of thousands of new customers, applying for our prepaid card services - regardless of where they come from. GB’s identity authentication services dramatically cut down the time needed to process genuine applications and produce a clear audit trail. This means we can take full advantage of the fast growth opportunities in this sector without worrying about compliance issues. We have recently implemented our instant issue Mastercard across over 500 merchant stores in London and are seeing rapid take up – we wouldn' t be able to handle this volume of new applicants without the instant access and robust ID verification services from GB.”
" We are committed to having the very best solutions and processes in our business to combat financial crime. We have chosen GB Group as a key partner in this and are hoping to extend our use of the URU service beyond fraud investigation to include ID checking at the mortgage account application stage. By including electronic ID verification at the point at which a customer opens an account, we can reduce fraud levels even further."
"ID3 Check's match rates are exceptional and we look forward to working with GB to address the challenges of maximising legitimate customer sign-up rates."
“URU has proved to be faster, more efficient and better value than any of the other systems we looked into and the support staff from GB has been incredibly helpful in helping us understand the service."
“After extensive and exhaustive testing and trialling of products, we chose GB Group over all other players in this market as their solutions very clearly stood out as market leaders in their respective areas. URU is already in use for ID verification of all consumers taking out firstprepay cards. The inclusion of international data through its ID3 Check service has extended the reach of our ID verification capability in an increasingly global market. Only URU could match the demands of our client base for a service that will enable them to sign-up new customers without having to put them through a fairly obtrusive and unfriendly manual checking process."
“Within 24 hours of completing our staff training on how to use URU, our people blocked a fraudulent loan application for £75 000! The return on investment for us has been transparent and instantaneous. URU provided a quick, and definitive answer saving us time, effort and a potentially significant loss.”
"The benefits of URU were seen as soon as it was implemented. The system gave us greater clarity around the identification of underage players who were attempting to register and bet with Bet Direct and allowed us to prevent them from using the service, in line with industry guidelines."
"GB and URU are now an integral part of our customer offering, helping us to process nearly 20,000 new customer accounts every week across all channels to provide consistency in our application processing regardless of where we interact with the customer. Since bringing URU into the customer application process we have seen disconnection levels fall by more than 40% - a significant saving to the business."
"Cattles plc handles in excess of 70 000 new applications for finance every month and to date we have been wholly reliant on manual processes to verify the identification of these individuals. However, the fraudulent documents we receive today are so sophisticated that it is virtually impossible for staff to distinguish them from the genuine article.
That is why the market needs solutions like URU.
We believe URU will enhance our existing processes by accessing enabling us to verify ID documents such as passports or driver's licence. It provides a real time view on the authenticity of any new customer.
For Cattles plc URU represents confidence - in our processes, our people and our customers."
"There’s a lot of education to be done in the market. Many operators still don’t understand that they have to go beyond a simple name and address check to fully validate their new customers. URU uses additional data sets that contain unique information about individuals that can identify, to a high degree of confidence, that people are the correct age and will be legitimate customers."
"URU has made a significant contribution towards helping us grow our business. We can now process a large number of our customer investment applications electronically, saving significant time off our application opening times. And the cost savings are clear."
"Using URU has significantly reduced our account opening times - we reckon it has shaved more than 15% off the time it takes a new customer to get up and running.
We set an expectation that using URU would enable us to match around 85% of our customers. In fact, month on month we are seeing match rates between 86% and 91%."
"Client verification is a real issue for us. Having a paper-based authentication process carries inherent risks and is simply unproductive.
As for our clients, their first experience of Killik & Co is often a cumbersome paper chase. With URU we have found an ideal solution! GB are the first people to take real steps towards removing the need for paper-based ID. We chose them to develop our ID solution because they showed real innovation and imagination in resolving our issues.
With URU we predict that we will:
"Using URU to authenticate our customers has given control back to us as a business. Being able to select the databases we wanted to use for identity verification, and integrate a web-based solution offering straight through processing for a significant proportion of our account openings, we have transformed our account opening capability while protecting the business from the increasing problem of identity fraud."
"URU was by far the most comprehensive solution on the market. We looked at the competition and found that GB's URU product won on all counts: match rates are higher, the data it verifies against is much more comprehensive and GB's implementation and "can do" attitude has been great."
"Miles ahead of other services. Professionals in their field and others are only trying to catch up. GB Group were very innovative and provided excellent customer support."