URU is a joint development based on ID3 technology from GB Group and a secure web hosting and communications environment from BT.
To provide you with the most accurate results possible, URU utilises a vast array of data sources on the UK population to establish if a) the given identity actually exists and b) if the person providing the information is the person he or she says s/he is.
URU accesses the most comprehensive range of UK consumer data sets including the Electoral Roll and information from Callcredit's SHARE files through its CallID™ solution.
Based on the experiences of nearly 200 user organisations, electronic ID verification of UK customers through URU can dramatically reduce the number of fraudulent customers coming into the business - often by as much as 85%. In addition, it provides straight-through processing of customer information to improve the overall customer experience.
BT is a strategic partner of GB Group and one of the worlds leading suppliers of communications solutions, serving customers in Europe, Americas and Asia Pacific. Its principal activities include network centric information and communications technology (ICT) solutions, local, national and international telecommunications services, and higher-value broadband and Internet products and services.
GB Group and BT have a signed a Strategic Joint Collaborative Agrement to develop a range of next generation products and services to combat identity fraud. Under the agreement, GB Group and BT have a dedicated team featuring product development, customer service, marketing and research/development.
Callcredit is the UK's most technologically advanced credit reference agency, providing the market with a comprehensive range of consumer credit information services. Callcredit has harnessed state-of-the-art information technology with an unrivalled knowledge of the credit industry's needs to develop a range of innovative information solutions. Solutions that are enabling major lenders and a host of other blue chip companies to make better credit decisions, target new customers more effectively and manage existing customers more profitably. Callcredit is a subsidiary of Skipton Building Society one of the top ten largest building societies in the UK, and forms part of the Skipton Information Group, together with database management company EuroDirect and market analysis firm GMAP Consulting.
BT and URU are registered trademarks of British Telecommunications plc. ID3® is a registered trademark of GB Group plc. CallID is a registered trademark of Callcredit and verifies customer details against Electoral Roll and non-financial elements of SHARE data.