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New GB Technology Enables Profitable Customers to Be Identified By Behaviour Patterns

The latest tool from GB seeks to provide businesses with a means of capitalising on individual customer identity information. U4C which has been developed and rolled out through GB's Data Solutions business unit, provides marketing departments in particular with the tools to drive interactive contact strategies for each individual customer based on knowledge of their identity, behaviour and preferences. This allows marketers to respond to time sensitive opportunities which are currently unexploited – identified as “perishable opportunities”.

GB's mantra of "identity matters" highlights the need for businesses to verify the customers that they are seeking to do business with - and to do so in a way that is conducive to a good customer experience. However, it also requires those same businesses to utilise the information generated by the customer's various interactions in a responsible and meaningful manner.  

Bill Mooney, Sales Director for GB Group’s DataSolutions, says: “We are closer now than we have ever been before to the nirvana of one-to-one marketing. As consumers, we demand to be recognised by the companies we choose to do business with. At last, marketers have a tool to enable them to do just that. By responding to their customers’ actions in an appropriate manner and at the right time, businesses will be able to capitalise on the perishable opportunities they have been unable to realise today.”

Never before has it been more important for businesses to understand the real value of a fully identified customer base. Meeting the business'  regulatory requirements is simply one side of the issue; understanding who your customers are and how and when to engage with them will lead to greater profitability for the business as a whole.  

To find out more about how U4C could help your marketing departments capitalise on the value of their customers either click here, email Maxine.Morgan@gb.co.uk  or call 01244 657333 to speak to a member of the DataSolution's team today!