Age is simply one element of ID and unless an operator can authenticate a player's full identity, it can never be fully confident that it has successfully blocked all minors and fraudsters from its sites. Click here to read more...
When the UK Parliament passed the Gambling Act in April 2005, it established the first formal regulation of the remote gambling industry in the UK. Much of the focus has been centred on verifying the age of players in order to protect minors and vulnerable people from accessing restricted products and services. But behind the issue of age verification lies the bigger challenge of full identity verification. Age is simply one element of ID and unless an operator can authenticate a player's full identity, it can never be fully confident that it has successfully blocked all minors and fraudsters from its sites.
URU™, an innovation of GB Group delivered through BT's secure web services, has rapidly risen to become the leader in online ID verification for remote gambling. In October 2006, GB Group added the international ID verification service, ID3 Check, to its portfolio. Together, URU and ID3 Check offer the world's most comprehensive age and ID verification solutions, enabling the authentication of more than half a billion people across Western Europe, North America and Australia. The ID3 technology within URU and ID3 Check will ensure clients meet all their compliance requirements and actually attract MORE genuine players whilst reducing exposure to fraudsters by as much as 70%.
Age is simply one element of ID and unless an operator can authenticate a player's full identity, it can never be fully confident that it has successfully blocked all minors and fraudsters from its sites. Click here to read more...
GB Group's international ID verification service enables gaming operators to verify the identities of more than 800 million people world-wide.
Launched at the European gaming industry's flagship event, EIG in late 2006, ID3 Check represents the industry's most comprehensive and transparent solution and users have commented that "it is streets ahead of anything else on the market..."
Order your copy of our latest white paper: The Remote Gambling Industry and Know Your Customer (KYC) - Turning Compliance into Cash. This paper was published at EiG 2005 in Nice and copies are now available!