ID3's Application, URU in the Gaming Industry

URU is the market leader in verifying customer identity in the online gaming sector and is based on GB Group's innovative ID3® technology. It has over 30 of the industry's biggest players among its customers including Cassava (888.com), Betfair, PartyGaming, Tote, 32Red.com, VIP Management Services, Jackpotjoy.com and Sporting Index.

The key issue with online verification in this sector is to enable as many good customers as possible to place their bets without exposing the business to fraudsters or money launderers - or underage gamblers. Only URU can satisfy all these requirements - and provide a transparent audit trail to verify exactly what checks have been performed.

Clients use URU as a comprehensive fraud and anti-money laundering tool, safe in the knowledge that they are also complying with all age verification legislation AND getting the highest customer match rates possible.

In recent trials, URU was the only solution to accurately identify and block ALL underage players from 5 different gambling sites. It also identified underage players that had already been passed by competitive solutions.

In addition, our customers tell us that:

• Clients using ID3 applications, such as URU, have reported an increase in customer registrations increased by as much as 50%, providing evidence that players prefer
  the straight-through processing of an online verification service.
• Only URU picked up 70% of fraud cases that had already been passed by a competitive solution.
• URU replicates and enhances existing manual practices, reducing operational costs - by 70% in one example - and providing increased assurance of a player's true identity.
• Clients also report that only URU creates alerts to discrepancies between the location of the player, his computer, the country of origin of the payment card and additional features such as the landline or mobile telephone being used, successfully blocking fraudsters and players from illegal territories.
• Using ID3 technology's unique ability to authenticate paper proofs of identity means that gaming merchants have additional capability to match people who would otherwise
  be excluded from the business.
• URU includes checks against credit and debit cards to ensure absolute confidence in the identity of the player
• Only URU offers full compliance with all aspects of relevant legislation, including the Gambling Act, Data Protection Act and Proceeds of Crime Act.

To download our flyer on URU in the Gaming Sector click here.

Useful Links

All UK based gambling companies have to adhere to these principles as a condition of Licence.

A new global responsible gambling code of conduct to address online gambling procedures was launched on 3 October 2007 at the industry’s EiG conference in Barcelona. The code  is designed to act as a set of minimum standards throughout the industry and, it is hoped, increase levels of protection for players. To read the full article please click here (GamCare, 2007).

GamCare, eCOGRA AND Remote Gambling Association (RGA) launch international responsible Gambling Code of Conduct

Gambling Commission – Licence Conditions & Code of Practice