ID3® technology in the Retail Sector

GB Group’s award winning ID verification technology, ID3®, lets retailers verify instantly if a new customer really is who he says he is and if the card he is using is really his.

ID3 powers the world’s most comprehensive ID verification service. Our market leading online ID verification solutions – URU and ID3 Check – confirm if the data you have been given by a customer (name, address, card details, even ID documents such as a passport) matches that held on externally held data sources. Using webservices technology means your customer’s identity can be confirmed in under one second – less time than it takes to refresh a web page on an online shopping site. ID3 applications help businesses to:

• Verify the authenticity of customers worldwide to reduce identity fraud, card-not-present fraud and delivery fraud by 40% or more across the business
• Increase customer sign-up rates by nearly 50% with straight-through processing, giving bona-fide customers a much better experience of your brand.
• Protect brand reputation by ensuring children and young people cannot buy age-restricted products
• Reduce operating costs by processing new customers instantly online in a totally secure environment that meets data protection, consumer credit and money laundering regulations

“Since bringing GB Group and URU into the customer application process we have seen disconnection levels fall by more than 40% - a significant saving to the business.”
(Head of Credit & Risk, O2)

To find out more about ID3 technology in the retail sector please click here.

Age Verification

Retailers need to ensure they are not allowing 18+ products including alcohol or adult DVDs to be sold to minors. The rise of pre-paid VISA cards as a form of electronic money challenges financial services to include age verification at the point of card registration.

As consumers carry out their shopping and financial transactions in increasingly faceless environments, the onus is on organisations to really know who their customers are in order to reduce fraud and make sure they do not fall foul of trading standards or other industry regulations.

"There's a lot of education to be done in the market. Many businesses still don't understand that they have to go beyond a simple name and addrerss check to fully validate their new customers. URU uses additional data sets that contain unique information about individuals that can identify, to a high degree of confidence, that people are the correct age and will be legitimate customers." CEO, VIP Management

Useful Links

Forth Annual UK Online Fraud Report (CyberSource, 2008)

CyberSource's annual Online Fraud Report could be regarded as the most comprehensive study of online retail fraud in the UK over the last twelve months. It compares consumers’ responses with the experience of merchants to provide a more detailed view of the impact of online fraud, and the industry’s attempts to combat it.

CyberSource has gathered the views of 165 UK-based businesses, including their operations, their experiences with fraud and how they defend themselves against crime.

Online Shopping set to exceed £5 Billion in December (APACS, 2007)

Contains information about the latest trends in online shopping, including an online shopping advice guide issued to help consumers stay safe.