ID3® technology in the Travel & Leisure Sector

GB has launched its award winning ID verification technology, ID3®, in the travel & leisure sector through a new partnership with ABTA (Association of British Travel Agents). URU will help ABTA members to combat holiday fraud scams and money laundering rackets. It will also support the fight against card-not-present fraud, which cost the industry £24.1 million last year (APACS, 2007).

ID3 technology instantly verifies that a new customer really is who he says he is and if the card he is using is really his. In the UK, URU enables organisations working in the travel & leisure sector to verify customer identity instantly and also provides a transparent audit trail to prove compliance with the Data Protection and Proceeds of Crime Acts.

• Reduce identity fraud by as much as 40% across an entire store network
• Reduce fraud related to false delivery addresses
• Create alerts to discrepancies between the customer's location, the location of the computer, landline or mobile telephone being used and the country of origin of the payment card
• Protect your customers against ID fraud by not accepting stolen identity into the business
• Improve data quality in order to obtain a robust, authenticated database of “good” customers, so that marketing resource is not wasted on fraudsters
• Increase customer sign-up rates by nearly 50% by supporting a seamless and streamlined customer engagement process without any increased exposure to fraud
• Remove subjectivity from the customer sign-up process and remove the onus on staff to intercept fraudsters
• Decrease the levels of chargebacks and protect the business' brand and reputation from negative exposure

"The whole process was totally transparent and it was clear to me, as a consumer, that the company takes the whole issue of identity fraud really seriously."  (A consumer who had just been “URU-ed” at a client store, London)

Cick here to download the recent press anouncement about our partnership with ABTA.